Vacant job

We are looking for a Web Editor in B2B Commerce who wants to work closely with content that supports long buying processes, complex products, and professional decision-makers.

In this role, you will be responsible for ensuring that the website is accurate, credible, and conversion-oriented – from the first information search to quotes and customer relationships.

You will work closely with sales and product owners.

Responsibilities

🧩 Content & Product Information (B2B)

• Write and update product texts with a technical and business focus
• Manage product data: specifications, variants, documentation, certificates
• Create and maintain category pages, landing pages, and information pages
• Ensure consistent terminology and tone for professional target groups

🔍 SEO & Content for Decision Processes

• Work with SEO tailored for B2B search behaviors
• Create content for different stages of the buying journey (guides, comparisons, FAQs)
• Optimize structure, internal linking, and metadata
• Track results via tools like Google Analytics and Google Search Console

📈 Conversion (leads & business support)

• Optimize content for conversion to quote requests, contact, or accounts
• Work with call-to-actions, forms, and trust signals
• Support the sales organization with the right content at the right time

🧭 UX & Structure

• Ensure clear navigation for complex assortments
• Structure content for both new and returning business customers
• Adapt content for desktop and mobile (B2B mobile use is increasing)

⚙️ CMS & Platform

• Publish and update content in the B2B platform
• Work with templates, blocks
• Ensure quality during launches and updates

📣 Collaboration & Quality

• Collaborate with sales, product, and external partners such as website providers and product suppliers.
• Ensure that the content supports business goals and branding
• Continuously work on improving and updating content, accurate product information, images, and texts

Qualifications (requirements)

• Experience in web editing, preferably within B2B or e-commerce
• Excellent ability to write clear and structured texts in Swedish (native language) and English
• Experience with CMS and web publishing
• Basic SEO knowledge
• Good understanding of digital communication and user behavior

Meritorious

• Experience in B2B e-commerce or technical/industrial products
• Familiarity with conversion optimization and analysis
• Experience with product information management (PIM) or business systems
• Understanding of complex buying processes and sales support

We offer

• A business-oriented role with significant impact
• Collaboration with engaged colleagues

Opportunity to develop within B2B e-commerce and digital business